Delivering “good service” isn’t enough

By / / Attitudes & Behaviours, Brand & Reputation, Competition, Customer Service, Marketing, Sales Driven Organisations, Sales Relationships, Sales Skills, Teamwork

I was impressed by a brief but excellent ABC News Video on the impact of social media on a business’ reputation and brand, especially when things go wrong and that to reduce or eliminate any negative publicity issues to begin with starts with something rather old fashioned – delivering Service. This got me musing about and the importance of good ‘ol fashioned customer service’ and what it really means today in a digital world.  The team has proposed we adopt C.A.R.E. as our mantra.

What is C.A.R.E. about?

Everyone knows that delivering good customer service is a fundamental building …

Delivering “good service” isn’t enough Read Post »

Watch who you let near your mind…again!

By / / Attitudes & Behaviours, Brain Science, Brand & Reputation, Ethics & Values, Life Skills, Neuroscience, Sales Psychology

In early 2008, as the GFC (Global Financial Crisis) loomed, I wrote ‘Watch who you let near your mind’. This was a timely reminder about the importance of maintaining a healthy mindset, looking for the facts for an accurate read on what is happening in the market place so you can make wise decisions. It served to warn about falling into the trap of relying on innuendo, hearsay and group think to define your future success. Guess what? I find myself again talking about the same issue in 2012, even …

Watch who you let near your mind…again! Read Post »

Stop talking Price and talk Value instead

By / / Attitudes & Behaviours, Brand & Reputation, Complex Selling & Transactional Selling, Education in Sales, Sales Tips

We have been exploring the increasing spate of businesses and sales people complaining about ‘price’ being their biggest issue when it comes to not closing enough sales.

“Our prices are higher than our rivals. That’s the main reason for us losing business opportunities…” We have heard that statement at just about every sales training course we have ever run.  Not just in Australia, but across much of the world.

In our opinion using the price argument is a lazy excuse: blaming high prices for the failing to get a deal is an easy way out for

Stop talking Price and talk Value instead Read Post »

A seismic shift in the way we sell

By / / Attitudes & Behaviours, Brand & Reputation, Ethics & Values, Sales Leadership

If you were looking for things to settle down and a return to the good old days of selling in 2012 and beyond think again. We’re never going back. It’s now time to adapt and forge a new path for sellingin your business.

Selling is now everybody’s business and everybody lives by selling something with ‘A Seismic shift in the way we sell’ voted the seventh most important sales trend for 2012 fromThe 12 Sales Trends of 2012by our readers.

The way we sell and the way we do business …

A seismic shift in the way we sell Read Post »

Brand your Salespeople

By / / Brand & Reputation, Marketing, Strategy, Uncategorized

Have you ever asked your salespeople what your company’s brand means? Chances are you will get different answers from different people – and chances are none of their answers will be entirely correct either. In spite of the investment many companies make on developing and promoting their brands to their customers, little is done to build the brand integrity internally. As a result there is often a disconnect between what a company promises to its customers and what the salespeople are saying.

Branding (amongst many things) is designed to stimulate an emotional expectation. Armed with the feelings, stimulated …

Brand your Salespeople Read Post »

Should I fire my bad clients?

By / / Brand & Reputation, Customer Service, Sales Planning, Sales Relationships, Sales Results, Sales Strategy, Value Proposition & Value Add

Run a mental checklist over your client base right now. Who fits into the ‘good’ client list and who falls into the ‘bad’ client list?

It all really depends on what you define as good and bad.

As we know not all clients are good for your business. Some clients are a wrong fit for your business but could be a good fit for someone else; therefore in of themselves they are not necessarily ‘bad’.

However, others are just downright bad for your business.

It is important to consider how much your ‘bad’ clients are costing you in terms of …

Should I fire my bad clients? Read Post »

Why everybody lives by selling something – part 2

By / / Brand & Reputation, Collaboration, Education in Sales, Marketing, Procurement, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Results, Social Media, Social Sales

For some time now I have been testing the concept of ‘everybody lives by selling something’ with almost everyone I meet, including senior leadership teams (comprising of HR, Finance, IT, Operations, and Sales), primary school teachers and administration staff, senior banking risk professionals, and health professionals (including my podiatrist and GP).

I am curious to see how people respond and how they see themselves in relation to the concept of ‘everybody lives by selling something’.

Often when one mentions the words ‘selling’ or ‘sales’ you can see people visibly recoil in disgust, with many immediately saying something like “I don’t sell” or …

Why everybody lives by selling something – part 2 Read Post »

Does everyone live by selling something?

By / / Attitudes & Behaviours, Brand & Reputation, Education in Sales, Ethics & Values, Marketing, Procurement, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Skills, Teamwork, Vision, Mission & Purpose

‘Does everyone live by selling something?’

My desire to seek answers to this question was ignited back in the late 1980’s when I came across the quote ‘Everyone lives by selling something’. The quote was coined by Robert Louis Stevenson, Scottish novelist, poet, travel writer and author of ‘Treasure Island’, in the late 1880’s some 100 years earlier.

It is interesting to note that Robert Louis Stevenson (1850-1894) was a leading representative of Neo-romanticism in English literature. He was also greatly admired by many authors such as Ernest Hemingway, Rudyard Kipling, Vladimir Nabokov and others. Most modernist writers dismissed him, however, because …

Does everyone live by selling something? Read Post »

Success is a moving platform

By / / Brand & Reputation, Business Acumen, Competition, Complex Selling & Transactional Selling, Sales Consulting, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Pioneer, Sales Relationships, Sales Strategy, Sales Training, Strategy, Sustainability & Environment, Vision, Mission & Purpose

Do you have the wrong sales team delivering your sales strategy?

Ask yourself the follow the questions:

  • How has your strategy and /or market place changed recently?
  • How have you seen the role of ‘sales’ change over the last few years in your industry?
  • How do your sales people compare to your competitors?
  • How do your sales people need to sell now?
  • How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?

The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy …

Success is a moving platform Read Post »

The cost of poor sales selection

By / / Assessments, Brain Science, Brand & Reputation, Competition, Performance Management, Recruitment & Sales Recruitment, Sales Assessments, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Management, Sales Psychology, Sales Research, Sales Talent

Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong?

If you are like most managers then chances are you haven’t. So let’s consider the costs, overt and covert, involved in sales recruitment.

If you don’t know it already, sales recruitment is one of the toughest assignments around. I know this firsthand, as I was in this role for over 8 years with a leading consultancy and recruitment company. During this time, I interviewed about 8,000 sales people face-to-face in the technical, industrial, medical, and scientific industries. Remember, this is not counting all …

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