barrett sales trend 2 leadership and management

Sales Trend 2: Leadership AND Management

This is Sales Trend 2 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

For the last few decades, developing and cultivating leadership qualities has been a key trend and has become a billion-dollar global industry. However, this often neglects essential business and people management skills. While there was a surge in prioritising leadership, businesses are now realising the importance of building effective systems and processes for effective team operation. This trend recognises that successful sales leaders must balance both leadership and management roles to meet team and marketplace …

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Unlocking Human Potential in the Age of Tech

In 30 seconds

Soft skills are now essential for everyone, not just salespeople. In a complex, connected world, automation threatens certain tasks, but people crave human connection. From building trust with clients to leading diverse teams, soft skills like communication, empathy, and ethical influence equip you to succeed.

These skills go beyond just getting ahead; they’re crucial for building a better future. Imagine businesses fuelled by trust, leaders driven by empathy, and teams excelling through collaboration. Invest in your soft skills development, share the message, and join the movement towards a brighter, more human-centred future.

In 1.5 minutes

The landscape of success is shifting. …

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Does Your Sales Methodology Deliver?

In 30 seconds

Sales Methodologies define the “how” of selling – the approach, principles, and practices. Finding a sales methodology that resonates with your clients AND unifies and empowers your sales team to sell better is paramount. Barrett’s Selling Better Sales Methodology is a step-change to a collaborative, emotionally intelligent approach that addresses what clients want in a conventional sense and places a strong emphasis on understanding and responding to the client’s emotional, social, and relational needs. It creates the foundation for solid mutually beneficial and trust-based partnerships that go beyond transactions and conventional sales methodologies.

In 2 minutes

The topic of sales …

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Soft Skills – The Engine of Industry 5.0

In 30 seconds

Forget robots, soft skills like communication and collaboration are the new stars of work. By 2030, two-thirds of jobs will rely on them, growing 2.5 times faster than others.

Why? Soft skills boost sales, create happier workplaces, and build lasting relationships. They’re not about innate talent but learned skills that anyone can hone. Digital credentials programs can help you develop and validate these skills, giving you an edge in the future of work.

It’s time to embrace soft skills development for everyone, building a workforce equipped for a human-centred world. Let’s unlock the power of people skills and thrive together.

In …

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Sales Trend 1 – Profit AND Common Good

This is Sales Trend 1 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

Balancing profits and community well-being is vital for modern businesses. This human-centred approach fosters brand reputation and trust. It also boosts employee morale, productivity, and attracts top talent. Such businesses stimulate economic growth in their communities, leading to a mutually beneficial relationship. Additionally, they address systemic inequalities, promoting inclusivity, diversity, and innovation. This trend signifies a paradigm shift with long-lasting implications, promoting sustainability and inclusiveness. Integrating profits with community well-being is a fundamental pillar of …

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Warm Wishes for the Festive Season ✨

As the year comes to a close, we want to take a moment to express our gratitude for being a part of our incredible community.

May this festive season bring you joy and peace, and may 2024 be filled with new opportunities and exciting adventures.

Thank you for being a valued member of our community. Here’s to a joyful holiday season and a fantastic year ahead!

In prosperity,

The team @ Barrett

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12 Sales & Business Trends for 2024 – Striking Balance

For decades, the business world has been dominated by what looked like opposites to choose from. You could be a hunter or a gatherer, a manager or a leader.

These concepts have been pitched to the business community as opposing and mutually exclusive choices, forcing a binary mindset. These polarisations don’t apply to modern businesses and sales operations – and they haven’t served us well for some time now.

In 2023 we’ve worked with businesses across industries and we’ve seen firsthand how sales teams and operations that embrace a holistic mindset fare better in both results and team wellbeing.

This report is about …

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Why Prospecting & BD Are Still Relevant

In 30 seconds

Prospecting involves the identification of potential clients through targeted outreach. This leads to Business Development, where relationships with potential and existing clients are cultivated for ongoing opportunities. Despite the digital age, traditional skills like prospecting and business development remain crucial. Technology hasn’t replaced the need for building relationships and actively seeking opportunities. These skills enable sales professionals to establish rapport, build trust, and close deals. In an era where we are inundated with messages, a targeted approach through prospecting and business development is essential to stand out, as it ensures a lasting impression on prospects …

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Selling (Better) in Uncertain Times

2024 heralds 41 years in professional selling for me and like many who’ve been around as long as I have, we’ve sold through several major crises including the GFC and major recessions, learning many lessons along the way. However, starting in 2020, we all had our mettle tested during and beyond the COVID pandemic. In all my years in business I don’t think I’ve ever witnessed as much change as we’re experiencing now. It reminds me of the quote ‘There are decades where nothing happens, and weeks where decades happen’.

Global supply chain disruption, numerous government elections and political scandals, wars …

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Barrett Sales Trends 2023 Humans at the Centre

A New Era of Safety

Sales Trend 12 of Barrett’s 12 Sales Trends Report for 2023 looks into what psychologically safe environments mean for sales and service teams and why it is vital in human-centred organisations.

By guest author LEESA TONGOULIDIS – HUMAN ART PTY LTD in collaboration with Barrett’s SUE BARRETT and JENS HARTMANN

In 30 seconds

Psychological safety, crucial for healthy workplaces, involves creating an environment where individuals freely express ideas without fear. It’s a critical capability for business success, fostering trust and enhancing outcomes. Fear-based cultures lead to burnout.
Timothy R. Clark, CEO – Leader Factor and Author of the 4 Stages …

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