The statement ‘The noble profession of Selling’ may sit well with some. Many others would find ways to say everything to the contrary, bringing up stories about how they or others were ripped off by unethical salespeople.

And so it is with the noble profession of Selling.

But here’s the thing. Selling is ubiquitous and anyone can have a go at it whatever their levels of skill and their intentions. And this is where selling gets into trouble. You don’t need formal qualifications or to pass any kind of test to call yourself a salesperson, sales expert, etc. Yet the best of …