We have been exploring the increasing spate of businesses and sales people complaining about ‘price’ being their biggest issue when it comes to not closing enough sales.
“Our prices are higher than our rivals. That’s the main reason for us losing business opportunities…” We have heard that statement at just about every sales training course we have ever run. Not just in Australia, but across much of the world.
In our opinion using the price argument is a lazy excuse: blaming high prices for the failing to get a deal is an easy way out for sales people and leads to nowhere fast. But let’s not be too quick … read more by subscribing.

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