New Kid on the Block: Customer Experience Management

The combination of an increase in the use of technological and social media such as Facebook, LinkedIn, Wayne etc. coupled with the proliferation of data these systems generate – all of which is becoming more easily accessible – may well see the death of Customer Relationship Management Systems (CRMs) as we know it. What’s more, as sales embraces the technology and drives toward the increasingly more important aspect of buyer relationships – i.e. management of the customer total experience – the demise of CRMs may be … read more by subscribing.