Winning Smart, Not Hard: Lessons from Sun Tzu Part 1

In 45 seconds

In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic positioning, adaptability, and human connection. As Sun Tzu said, “Know yourself and your enemy and you need not fear the result of a hundred battles.” Understanding AI’s impact on sales—how it filters information and blocks traditional tactics—is essential.

SMEs must use AI as a tool, not a replacement, prioritise authenticity over automation, and focus on depth, not breadth. A clear go-to-market strategy ensures businesses reach the right audience with compelling messaging. Success isn’t about doing more—it’s about … read more by subscribing.