In 45 seconds
AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For simple purchases, AI analyses options, predicts outcomes, and streamlines processes, reducing human involvement. However, in complex sales—like implementing supply chain solutions or sustainability initiatives—human expertise remains essential. Sellers must adapt by optimising product data for AI evaluation while leveraging uniquely human skills, such as trust-building, stakeholder alignment, and creative problem-solving. And most of all align AI provided analysis with these human factors and convey a conclusive/unamibiguous/compelling message (I’m thinking here about the fusion of AI skills and human skills, and not looking at … read more by subscribing.
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