
In 45 seconds
In 1995, with just $3,000, I set out to transform sales from soulless transactions to human-centred connections based on trust and shared value. Thirty years on, this philosophy has not only endured but become a cornerstone for navigating today’s complex business world.
The journey has been extraordinary, built on key lessons: humanity always wins, systems bring clarity, purpose drives progress, collaboration fosters change, and human-centred practices break down silos. Barrett’s Sales Operating System exemplifies this, turning chaotic sales processes into scalable success.
Inspired by David Bowie’s courage to embrace change, I’ve made it my mission to empower businesses and people to engage, sell, and lead better. As we face a divided world, I’m … read more by subscribing.

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