
This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
Trend 12 highlights the vital fusion of rhetoric and action in upholding integrity in businesses. Beyond verbal claims, companies must incorporate integrity into their culture, led by authentic, transparent, and accountable leadership. Key attributes include authenticity, transparency, accountability, ethical decision-making, and employee empowerment. Leaders with integrity build trust, loyalty, and long-term success. The … read more by subscribing.

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