This is Trend 7 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
Recognising the symbiotic relationship between sales and marketing is crucial for business success. While their emphasis may vary depending on the product or service, both functions are interdependent. Marketing understands the market, generates leads, builds the brand, provides content, nurtures customers, and offers data insights. Sales relies on marketing for leads and tools to close deals and provides valuable … read more by subscribing.
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