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A New Era of Safety

Barrett Sales Trends 2023 Humans at the Centre

Sales Trend 12 of Barrett’s 12 Sales Trends Report for 2023 looks into what psychologically safe environments mean for sales and service teams and why it is vital in human-centred organisations.

By guest author LEESA TONGOULIDIS – HUMAN ART PTY LTD in collaboration with Barrett’s SUE BARRETT and JENS HARTMANN

In 30 seconds

Psychological safety, crucial for healthy workplaces, involves creating an environment where individuals freely express ideas without fear. It’s a critical capability for business success, fostering trust and enhancing outcomes. Fear-based cultures lead to burnout.
Timothy R. Clark, CEO – Leader Factor and Author of the 4 Stages of Psychological Safety, says that innovation relies on psychological safety.
Research highlights the critical role of psychological safety in sales and business success, business performance, and employee and client retention.
What separates truly successful organisations from all the others, is their ability to constantly nurture a state of trust and psychological safety.

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