In 30 seconds
The traditional sales stereotype is no longer effective. Simple transactions are now done online, and superficial client interactions are a thing of the past. Today’s professional salespeople focus on cultivating trustworthy relationships grounded in shared values, expertise, and savvy business acumen, marked by authenticity, empathy, and logic. Women have been at the forefront of this sales transformation, leveraging qualities such as collaboration, vision-sharing, resource orchestration, empathy, deep listening, and problem-solving. They also excel in open-mindedness, stakeholder management, teamwork, and understanding client emotions.
Men embracing these human-centred capabilities see rapid improvements in business relationships. Organisations improving gender balance in sales and sales leadership experience increased profits. Selling like a woman pays dividends.
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