
It’s time we put humanity back on the corporate map
This was my core purpose when I started Barrett Consulting Group on 9th January 1995, and it still is today, 28 years later.
Prior to starting Barrett, I’d been in corporate for 11 years, giving my best, but feeling out of sorts, unsure about the purpose of business and sales. Something didn’t feel right.
I could see back in the late 1980s and early 1990s that business priorities were dramatically shifting:
People were being reduced to consumers with an overemphasis on profit maximisation, shareholder return, and reductionism at the expense of holistic systems, humans, and the environment
Race-to-the-bottom pricing and predatory deals began to dominate doing away with … read more by subscribing.

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