We have been saying this for a while, and now the numbers are in. Research from McKinsey shows that 94% of B2B decision makers say the hybrid sales model -combining in person, video call, online chat, etc.- is equally or more effective than the traditional sales model -mostly in-person meetings- from before the pandemic. It seems that buyers had been waiting for some time for sellers to offer more alternatives than face to face meetings.
This is great news for sales teams, there’s much to gain from a hybrid selling (or buying model). We can now do business with clients that were out of reach before, we can save … read more by subscribing.
New Article Email Notification