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The Race to Zero

barrett-sales-blog-the-race-to-zero-trend-04

In Sales Trend 4 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Peacock from Republic of Everyone explains what brands are doing to lower their climate impact and why it’s crucial that they do so.

By guest author Ben Peacock – Founder, Republic of Everyone

You might be too young to remember, but sometime in 2009 Cascade launched a beer called Cascade Green.

The bottle was green, the billboards were green, made of real plants growing where usually only ads would be, the beer was green – 100% carbon neutral – and it tasted good. Everything was … read more by subscribing.

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