For too long sales has been seen (and promoted) as combative – us versus them – an arm wrestle on price and terms, a face-off as we sit opposite each other.
What if I told you that doing the exact opposite would actually make selling and buying easier, quicker and more enjoyable for all concerned?
Most people want relationships of all kinds, to be open, honourable, honest, productive, positive, and above all safe because this means we can concentrate on what’s important and get things done together.
However, the more companies operate in the technical space, looking for technical solutions to sales challenges, the more they tend to underestimate the human factor in their interactions. In addition, in businesses where the human and emotional factor is highly prevalent, … read more by subscribing.
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