Why the federal government should be teaching businesses how to sell

This article first appeared in Kochie’s Business Builders.

While JobKeeper has been a very important and necessary scheme to help stave off immediate business closures and job losses for the short term, it’s not designed to last forever. Loan Guarantee Schemes, with the best of intentions, won’t and don’t solve poor strategy and sales revenue issues either. Who’s going to lend any money to businesses with no or poor sales, or no viable go-to-market strategy?  Any self-respecting SME cannot and shouldn’t borrow more money if they don’t have some certainty about where their business … read more by subscribing.