Adapting the sales strategy & processes of your business to sell better in the New Normal

Within every crisis lies the demise of some and the making of others. Within every crisis also lies a myriad of opportunities.

Those first movers who gain an early advantage will realise the opportunities first in the new normal and make it harder for the competition to match.

So when it comes to the making or breaking of businesses, especially during a crisis, having a clear purpose, an adaptive sales strategy, effective sales processes and proactive, agile sales teams are key. This means that our businesses need to read and quickly adapt to the changes in market dynamics then pivot, if need be, to work and sell into viable market segments. It also means we may need to look at making changes to our sales processes and sales teams and how we sell and engage with customers and buyers … read more by subscribing.