“Mirror, mirror, on the wall, who is the greatest of them all?”
The majority would cry Brand of course – brand maketh the company. This includes brand aesthetics, logos and messaging (branding and promises), product design, marketing activities (advertising, social media, etc.), brand recognition, and so on.
When we talk about famous successful brands such as Apple, we know that they have big – read huge – marketing budgets. They have invested heavily to make it just right. Those most successful, like Apple, have also managed to create a large loyal following base which makes them the greatest of them all.
The power of brand recognition and marketing activities are crucial to the success of any business but is that all that is needed to truly become a … read more by subscribing.
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