A word of caution, this topic can be very tricky as there are various schools of thought around what is a segment and how to segment, with Marketing Segmentation being the most well known in business circles. However, for the purposes of this article, I want to focus on an area that is less well known but equally important – Sales Market Segmentation with a particular emphasis on B2B sales.
At Barrett, we do a lot of work with B2B sales and marketing teams in helping them define their sales market segments so they are very clear about how they want to work with each segment and why customers should choose them, leading to creating compelling value … read more by subscribing.
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