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Trusting optimism

Sales trend 8 from the Barrett 12 Sales Trends Report for 2019 is about the benefits for people and businesses of adopting an optimistic approach.

By guest author Victor Perton.

It is said that trust is in short supply in Australia. The Edelman Trust Barometer is trotted out in pessimistic speeches to suggest that Australian leadership is in a state of collapse. However, the Edelman folk are confused by their own findings. Given the current prosperity and wellbeing in Australia, with 25 years of uninterrupted growth, a presentation by Edelman suggested that the place in … read more by subscribing.

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