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Avoiding a Kodak Moment: A positive Case Study on managing change for better sales & business

A positive Case Study on managing change, pain and quick wins in line with a Long Term Strategy

Human beings, by and large, are notorious for staying with what is familiar to them and not wanting to ‘rock the boat’, instead chasing the familiar quick fix, the easy option, that which feels safe and comfortable.

‘Why not get as much out of today as I can and to hell with the future’. Boom and bust mentality.

‘We’ve always done it this way, no need to change’. Staying in our comfort zone mentality.

‘If it’s not broken, why fix it?’ Not keeping an open mind to new innovations, ideas, challenges, etc.

Sound familiar?

Well, this approach didn’t go well for Kodak.

Their business model was destroyed by digital photography and the … read more by subscribing.

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