This is a very interesting, perplexing and vexing question which is now being discussed at all levels of society.
This question is not only an economic and business question but, increasingly, a moral question challenging the very nature of how we make a living, how we make money and how we function as communities, economies and societies.
At this very point in our existence when anyone can reach almost everyone, everywhere, selling our wares and enticing people to buy, we, in the West at least, are confronted by the spectre of overconsumption, excessive waste with its environmental impacts and the ignominy of the collective fate of being defined as ‘consumers’. Business, governments and economists have reduced us as to how much we can consume. And now we are faced with the … read more by subscribing.

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