Even in the advent of big data, the nature of developing genuine customer relationships is generally not understood well enough by most businesses, and is not often on the agenda for thorough examination.
This got me thinking about political parties and the nature of their relationships with their party members and the broader communities upon which they rely upon to get elected.
In speaking with Leslie Roberts, Principal of ERM Advisory, he states that ‘In advice-based professional practices, such as accounting, financial planning, legal services, etc. it is all too common for the topic of customer relationships to be subject to gut-feeling, unsupported by any system or process to substantiate the claim of ‘good relationships’. Guessing seems to be good enough. Yet, … read more by subscribing.
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