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Less IS More when it comes to Sales Planning & Market Segmentation

Less Is More when it comes to doing good strategy, sales planning and market segmentation.

As Michael Porter, Professor and ‘Father’ of Competitive Strategy (Harvard Business School), says:

The essence of good strategy is choosing what not to do;
The essence of strategy is that you must set limits on what you are trying to accomplish; and
Strategy 101 is about choices. You cannot be all things to all people. It’s about making choices, … read more by subscribing.

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