Have you ever tried to persuade someone about the merits of a new idea, service or initiative?
Most surely you have. Countless times.
People do this all the time, since we were born; in our personal, professional and community lives. It is part of being human.
So how did your efforts go?
Did you get their attention?
Did you manage to convince them to adopt your idea?
Did you both get what you wanted out of the exchange?
Did you feel satisfied that you made a positive impact?
Maybe. Maybe not.
It all depends on how well you were able to enlist all the skills and qualities of good sales practices.
You see, everybody lives by selling something every single day, whether we know it or not; whether we like it or not. Selling is when humans solve problems, realise … read more by subscribing.

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