I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time… and it only seems to be increasing.
This is why I want to get back to basics.
As I wade through all of the information on social media, I predominantly want to get answers to a few simple questions:
How can it help make us better quality sales?
How can it help forge better relationships with our clients?
How can it help us be more effective and competitive in the marketplace?
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