Have you noticed that nearly everyone you meet from CEOs and leaders to professionals services firms, not-for-profits and universities, to the people in the street want to do anything but actually sell and talk about sales?
Many of them will tell you that they want to grow their businesses, deliver better revenue and profits, drive better customer experiences, be taken more seriously by their clients, build better relationships, attract more customers, etc.
To achieve these things they will tell you they are trying out some special apps, social media strategies, CRM systems, developing their leadership styles, EQ assessments, agile work environments, flexible work spaces, culture transformations, new marketing ideas, or some other silver bullet that promises an enhanced customer … read more by subscribing.

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