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Driving Sales with Marketing Automation – Part III of III

5 things to be wary of when implementing marketing automation in your business

Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 things to be wary of when implementing marketing automation in your business’ as part of the ‘Driving Sales with Marketing Automation’ series of 3 articles.

There are many things to be wary of in this space. There are lots of false prophets and digital content marketing gurus out there promising nirvana in this space. As Sue points out, too many people still want to avoid the topic and process of selling. Opting for ‘marketing’ to save the day and avoid having to sell. Do not fall into this trap. As mentioned in … read more by subscribing.

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