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Driving Sales with Marketing Automation – Part II of III

5 ways to implement marketing automation in your business

Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 ways to implement marketing automation in your business’ as part of the ‘Driving Sales With Marketing Automation’ series of 3 articles.

Sue states that delivering effective sales and marketing strategies requires a disciplined approach. ‘Less is more’ is also a good reminder when looking at how to get the best results out of Marketing Automation.

Before you launch marketing automation you first need content that aligns with your sales strategy, your purpose, your story, your value proposition, your promise, your customers, and so on.

First think about:

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