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Selling Better Case Study: How to do it properly

A Barrett Selling Better Case Study

Here is a brief snap shot of the current results of a major Selling Better project we started with one of our clients in 2015: 60 salespeople plus managers in a mid-tier speciality banking and finance company, Australia.

130% of sales budget year to date
Sales pipeline confirmed business out to 24 weeks versus previous 14 week benchmark
Sales team realignment to match higher value customer market opportunities
Sales team finding and winning larger, more profitable sales with better quality clients
Customer retention (of the right kind of customers) at 100%
The CVP (customer value proposition) has been adopted across the whole sales team and business
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