How to reach prospects and keep the door open

So how do we reach  prospects and keep the door open?

While everyone is trying to go big – go small and use innovation to capture share of mind.

Imagine you are at home opening your mail and you find an unsolicited brochure about some product or other. What do you do? Chances are you drop it in the trash. Well, the vast majority of leads to whom you send your brochures, flyers or emails to are going to do the same thing.

When you want to get access to decision makers –particularly decision makers in big companies– product emails, brochures, and catalogs simply aren’t going to cut it. You need some new tools.

Here are some ideas to help you … read more by subscribing.