When sales start to dry up or the business doesn’t seem to be getting traction with customers, many small to medium (SME) sized businesses will usually turn to Marketing in the first, and often only instance, as their preferred solution to fixing poor sales results.
Why? Because many people have been taught to think they have a marketing problem when they actually have a sales problem.
As a result, many start-ups and SME businesses have failed to get traction and then fallen over because they didn’t address their sales problem with the right sales solution, instead relying on marketing.
Unless you are an online business or retail business that is predominately marketing lead, this ‘Marketing lead sales recovery’ is often a fatal mistake for most other types of businesses, … read more by subscribing.
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