The difference between Cheap & Frugal Customers & how to deal with them

Today, many clients whether they are B2B (business) or B2C (consumer) are looking to save money. Why? Times are uncertain, markets and demographics are shifting, there is a wide variety of choice, and it’s much easier for buyers to make product comparisons and compare prices. It is said that we are currently under the influence of a buyer’s market, and some buyers can and do drive a hard bargain.

At the same time, businesses are seeing their margins eroding so they’re putting more pressure on their salespeople to hold their margins and deliver value. That’s not always easy, especially if we hit the bargain hunters and we have done nothing to move beyond having product and price conversations.

Chances are that many of us have come across bargain hunters who are prepared to … read more by subscribing.