Calling on women and men in sales and sales leadership roles to be a part of our Women in Sales & Sales Leadership Research(now closed).
Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of women in sales: their challenges, successes, experiences, and selling styles. Over 150 women in sales and sales leadership participated in the research and shared their experiences. The initial results were interesting. Here are some of the demographics findings from 10 years ago:
A vast majority of women (over 92%) who took part in this study had had a long established career in the sales profession, only a few had been at it … read more by subscribing.
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