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What’s the right Sales Conversion Ratio for my sales team?

At Barrett, we get asked a lot about what is the right sales conversion ratio for sales teams.

And our answer is to offer more questions such as:

  • Are the market(s) you are targeting in growth, mature, decline, or saturation mode?
  • What value propositions are you taking to market to your prospective clients in terms of commodity low cost options or value beyond product and .....
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