Sales Trend 4 of Barrett’s 12 Sales Trends for 2016 is Sales & Marketing Unite.
For too many years there have been various degrees of finger-pointing and strained relations between the Sales and Marketing departments, and in too many cases open hostility. The ‘us and them’ approach has kept these two important disciplines at arms’ length from each other. This undoubtedly diminishes the power and potential of their united efforts. Management has long called for sales and marketing to bury the hatchet, but the requests often lack urgency and are generally met with indifference.
With shrinking markets, micro segments, more informed buyers and the digital revolution to name a few key influences, smart companies know that if they are to steal the march on their competitors, … read more by subscribing.
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