As I have stated before I am a stickler for using correct definitions when describing concepts and their elements.
In music, science, mathematics, physics and engineering we do not usually debate the definition of these constructs. We accept that a crotchet is a crotchet, a prime number is a prime number and so on. No debate.
However, in the world of business and, especially in the world of Selling, we get all sorts of definitions floating about with meanings both dubious and factual. This causes, at best, confusion and, at worst, unnecessary angst.
In the world of selling I have met too many people who have negative perceptions of selling and because of this they often disguise and hide what they mean by Selling calling it marketing or networking. Selling is not the same as … read more by subscribing.
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