Why everybody benefits from being more ‘Otherish’

What does being ‘Otherish’ mean?

Adam Grant, in his bestselling book Give and Take, talks about the concept of “otherish” being the opposite of selfish and different from selflessness. “Otherish” people consider both their own interests and the interests of others simultaneously; they are looking for win-win situations, as opposed to selfless people who may only consider the other and end up in lose-win setups or selfish people who look for winner-takes-all.

‘Otherish’ is all about a fair exchange of value.

Being ‘otherish’ is an important concept to understand and apply if we are to set up truly customer centric business models where there is a fair exchange of value between buyer and seller – whether it be on an individual or organisation level.

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