Sales Trend 2 of Barrett 12 Sales Trends for 2016 is “Beware Competitor Zero”.
Competition comes in all shapes and sizes today; direct, indirect, and disruptive; however, there is another competitor in our midst – indecision or no decision.
This sales trend is about Competitor Zero – indecision leading to procrastination and no decision.
Here and around the world we are seeing buying decisions taking a lot longer than they used to. In medium to large businesses there are also more people involved in making the buying decision, about 5.4 on average, so we are seeing decision by committee which is adding, on … read more by subscribing.

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