Product differentiation is getting harder, Me2 products are flooding the markets, quality is being commoditised, and as a result margins are being squeezed and value is at risk of being shed if we don’t know how to articulate the real value we deliver beyond product and price and demonstrate our competitive edge.
With so much choice and competitors fighting for our clients’ attention, it is critical that we find and define our competitive edge.
How do we define our competitive edge?
That depends on what we want to deliver to our customers and how we want to run our businesses.
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