Survival of the Adaptive P3: Use Effective Sales Metrics

This series of ‘Survival of the Adaptive’ articles will look at the key things we need to do as sales teams to contend with the many changes afoot in our 21st century world and market place.

Part 3 is all about using effective metrics to track sales

In an ideal world, the financial returns and the ability of the sales force to generate business at respectable margins would be precisely calculated, and deciding the effectiveness of any sales strategy would be simple. In reality however, there are … read more by subscribing.