Last week I wrote about ‘making promises you can keep and keeping the promises you make’ and when the rhetoric and reality do not coincide thus leaving customers disappointed at best and downright cynical and mad at worst.
No business is perfect that’s for sure; however, if the intention of the business and its people is to genuinely help and serve customers for a fair exchange of value (whatever that is deemed to be) then everyone in the company needs to be trained -in what is relevant to each role: how to sell, serve and/or communicate- to a standard commensurate with their promise and value proposition. Customers have … read more by subscribing.
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