How persuasive are you?
Persuasiveness is the power to induce the taking of a course of action or the embracing of a point of view by means of argument or entreaty.
One of the mistakes salespeople make when doing sales presentations is their tendency to be more informative than persuasive. That difference is costing companies millions of dollars a year in lost sales opportunities. The reason for this is simple. It’s far easier to dispense information than it is to interact with an audience (buyers, stakeholders, etc.) and try and persuade someone to make a commitment to our offer. As a result many sales professionals linger in the information zone citing features and benefits, facts and figures, and delay or even avoid getting into the persuasive zone.
The difference between … read more by subscribing.
New Article Email Notification