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Sales Trend 4 – Doing Meaningful Business

The Sales Trend # 4 of the 12 Sales Trends for 2015 is ‘Doing Meaningful Business’. Here’s a summary of the trend.

Over the years companies have become very focused on only creating value for their shareholders (and by value we mean dividends). This extreme focus has meant that making a profit, too often took priority over the well-being of employees, communities, and the environment; however, this model has proven to be unsustainable and in some cases brought about a backlash of undesired consequences: job cuts, longer commuting times for staff, a decreased quality in … read more by subscribing.

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