The Power of a Value Proposition

Many businesses and their sales teams are finding that they -or more importantly what they offer- are being lumped into the same basket as their competitors with customers perceiving little difference between each supplier in their respective categories. Often researching online, customers trawl through website after website comparing the latest offerings, making up their own minds about who and what they want with little or no help of the supplier companies. This perceived similarity leads to one variable becoming the main point of difference and … read more by subscribing.