What if we aimed to sell better instead of focusing on only selling more?
At risk of giving every sales manager and business leader a coronary with this question, especially if we are running behind on our sales targets, I would like us to consider the following proposition.
‘Strive not to be the best company in the world, but the best company FOR the world’
What if we took this approach to business?
This is the philosophy of BCorps which is encouraging the proliferation of a new type of company that uses the power of business to solve social and environmental problems. They encourage businesses to be a force for good for everyone.
That is not saying for an instant that all other businesses are bad; however, it does mean that if … read more by subscribing.
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