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Does ‘Gratitude’ belong in B2B sales?

I have been thinking about how salespeople and others who are responsible for bringing in new business to their organisations feel when they get heartfelt thanks and feedback from their clients for a job well done.

The sort of feedback that actually tells the salesperson that they really made a difference to that client’s situation, life or business; that the client was grateful to have worked with them because they are better off with them than without them; that the client really appreciated the efforts that the salesperson made to make the most of the situation.

I know how I feel when I receive feedback like that. It is immeasurable. It is so wonderful that it spurs you to do even better. When people say ‘I am so glad I met you’ it makes it all worthwhile.

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