In our digital world it is becoming much easier and quicker to find and contact people we want to get in front of. Just think LinkedIn and how easy it is to research prospects by title, industry and company, or using Google to research industries by location, speciality, etc.
There should be no excuse about not being able to find and contact prospects.
So in keeping with the digital world, is it OK to use email or LinkedIn as your initial contact with prospects?
Yes and No.
It’s all in how you do it. Let’s take a look.
How NOT to use Email or LinkedIn to … read more by subscribing.

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