Everyone has a sales cycle – this is defined as the average time it takes you to identify and ignite a viable sales opportunity through to closing the sale. Taking immediate transactional sales out of the equation –like buying something on the spot– a sales cycle can vary from industry to industry and can be as short as 1-7 days or span 12 months to 2 years, or even longer if we are talking really major sales.
However, industries withstanding, for most B2B salespeople an average sales cycle is more likely 1-3 months. So as we begin the new financial year here in Australia it might be worth noting that if you have started your new financial year with zero … read more by subscribing.
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